Nabee will take up the position on June 1 and report to Nicolas Eglau, CEO at A+E Networks UK, and general manager, Nordics, the Benelux and CEEMEA.
Nabee will be responsible for building on the global media company’s success across the African continent, one of its most important growth markets. His remit will be securing new distribution for A+E Networks’ portfolio of channels, and driving commercial opportunities.
Nabee will also head up A+E Networks’ office in Johannesburg and be responsible for building a full local team to drive the performance of A+E Networks’ channel portfolio across the continent.
Nabee is currently CEO of ReelAfrican, a content aggregator which specialises in making African content available to audiences around the world. He has previously worked in various roles at the SABC South African Broadcasting Corporation (SABC), including planning for the launch of new DTT networks, as well as a principal consultant at KPMG.
Commenting on the announcement, Eglau said: “Yusuf is great addition to A+E Networks’ senior team. We are confident that his proven track-record of launching new channels, commissioning content and increasing audience share in the competitive African TV landscape will enable A+E Networks to gain further scale in this exciting and important market.”
Nabee added: “I am very pleased to be joining the A+E Networks’ family. I am particularly excited at the opportunity to build on the base that A+E has already established in Africa, by expanding the company’s presence across the continent and bringing more local flavour to its existing brands and content.”