• Central & East Europe
  • Features

Broadband TV News

Independent. Since 2003

  • Home
  • Newsline
    • Platforms
      • Cable
      • Connected TV
      • IPTV
      • Satellite
      • Terrestrial
    • Technology
    • HDTV
    • Channels
    • On Demand/VOD
    • Distribution
    • Central & East Europe
    • Event Coverage
      • Calendar of Events
    • Regulation/Legal
    • Marketing
    • Columns
      • Briel On
      • Chris Dziadul Reports
      • Clover’s Week
    • People
    • Finance
  • Resources
    • White Papers
    • Download Presentations
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • About
    • Contacts
    • Our Privacy Policy – Terms and Conditions
    • Editorial Calendar
    • RSS & Social Networking
    • Mobile
    • Logos and Pictures
  • Advertise
    • Media Info
    • Hosted Events
    • Roundtable Video
    • Roundup Video
    • Mechanical Data
    • Terms & Conditions
  • Subscribe

Middle East & Africa SVOD revenues to climb tenfold

May 8, 2016 10.33 Europe/London By Robert Briel

MEA SVOD revenues will increase tenfold from $124 million in 2015 and onto $1,240 million in 2021.

The Middle East & Africa OTT TV and Video Forecasts report estimates that Turkey will remain market leader covered, with $257 million in SVOD revenues by 2021.

MiddleEast&AfricaOTT

Digital TV Research forecasts 19.59 million SVOD [subscription video on demand] homes across 28 countries in the region by 2021, up from only 15,000 in 2010 and 2.79 million expected by end-2016.

Total OTT TV and video revenues will reach $1,795 million in 2021; up from only $13 million recorded in 2010 and $277 million in 2015. SVOD’s dominance is expected to grow to 69% of the OTT [over-the-top] total in 2021 from 45% in 2015. Unlike Western Europe for example, OTT TV and video advertising revenues will be limited in the Middle East and Africa as few free-to-air broadcasters have deep online archives.

From the $1,518 million in OTT revenues to be added between 2015 and 2021, Turkey will contribute $264 million, with South Africa bringing in a further $222 million and Israel $187 million more.

Simon Murray, Principal Analyst at Digital TV Research, said: “Middle East & Africa OTT TV and video will still be an immature sector by 2021. However, 2016 is a watershed year – the year that OTT really started to take off.”

He continued: “Fixed broadband penetration is low in many of the region’s countries, so more OTT viewing will take place on smartphones. Digital TV Research forecasts that 304 million smartphone subscribers will be watching OTT TV & video at least once a month by 2021 – more than triple the 2015 total and up from 5 million in 2010.”

For more information on the Middle East and Africa OTT TV and Video Forecasts report, see the Broadband TV News webshop.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Newsline, Research Tagged With: Digital TV Research, Simon Murray Edited: May 8, 2016 11:53

About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

Latest News

  • DAZN puts IPO on the table
  • CommScope to spin-off Home Networks business
  • Euskaltel sale moves closer
  • Telekom Srbija and Telenor face legal action
  • Netflix regains lead in Poland

White Paper

White Paper: An approach to implementing HbbTV on Android TV by Zattoo

By Broadband TV News Correspondent

HbbTV’s self stated goal is to “harmonize the broadcast, IPTV, and broadband delivery of entertainment to the end consumer through connected TVs and set-top boxes”.

Most Read

  • Telekom Srbija and Telenor face legal action
    Telekom Srbija and Telenor face legal action
  • BET UK to move to My5
    BET UK to move to My5
  • ControlMeister: free Samsung TV remote control app for iPhone
    ControlMeister: free Samsung TV remote control app for iPhone
  • Canal+ to launch premium DTH platform for Ethiopia
    Canal+ to launch premium DTH platform for Ethiopia
  • Pocket TV makes any TV a smart TV
    Pocket TV makes any TV a smart TV

Watch Video

About Us

Broadband TV News is the Industry’s No.1 Information Provider bringing news, analysis and comment on the delivery of digital television, around Europe and the World.

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Editions

  • Central & East Europe
  • Channels
  • Columns
  • Features
  • White Papers

Subscribe

Join over 40,000 readers to our Daily and Weekly emails. Complete the simple form to get the latest issue delivered direct to your inbox.

Click Here

Advertise with Broadband TV News

Broadband TV News offers a range of commercial possibilities from banner advertising to white paper hosting. Keep your brand at the front of buyer's minds.

Contact: Chris Griffin Commercial Director Tel: +44 7590 522475

Connect with Us

 

Copyright © 2021 Broadband TV News LLP · Log in