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Sony Pictures to turn Animax into VOD service

May 6, 2016 13.06 Europe/London By Jörn Krieger

Animax_Logo2016_2Sony Pictures Television Networks will turn Animax, its pay-TV channel for the fans of Japanese cartoon series (animes), into a video-on-demand (VOD) service in Germany from July 1, 2016.

In return, Animax will be closed down as a conventional linear TV channel, a spokeswoman confirmed to Broadband TV News.

According to Sony Pictures Television Networks, the move is a reaction to the very strong non-linear usage of Animax content and the growing demand by viewers to watch the programmes on demand.

With the conversion, Animax will also adopt a new design and take over the logo of the Japanese umbrella brand.

No details were given on the pricing structure of the VOD service.

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Filed Under: Channels, Editor's Choice, Newsline, On Demand/VOD, Platforms Tagged With: Animax, Anime, Sony Pictures Television Networks, VOD Edited: May 10, 2016 09:12

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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