Ericsson is to establish a new broadcast and media services facility in MediaCityUK, Salford.
The Greater Manchester site is already home to a number of media organisations including the BBC and ITV.
Thorsten Sauer, Head of Broadcast and Media Services, Ericsson, says: “Every day people across the UK watch television programs prepared, managed and broadcast by Ericsson. TV and media remains a key priority for Ericsson and an important part of our ongoing growth strategy and this move really underlines our ongoing commitment to the industry and the UK.”
In addition to playout suites, continuity and quality control areas, media management areas, master control facilities and a network operations center, the Broadcast Centre will also house a new creative studio for Ericsson’s creative agency, Red Bee.
“We are delighted that Ericsson has chosen MediaCityUK as the base for its new northern media services facility,” said Stephen Wild, managing director, MediaCityUK. ‘This move further confirms MediaCityUK’s status as a location for critical broadcast operations and will enable Ericsson to take advantage of the resilient power and connectivity infrastructure designed into the campus.”
Starting with TV4 in Sweden, Ericsson has built an extensive profile of broadcasters, platforms and content producers including BBC, Channel 4, BT Sport, ITV, FOX, DreamWorks, Disney, Liberty Global, NPO, Canal+, NOS, Bonnier Group, Sky, HBO, TV5 Monde and France 24.
