Vimeo, an operating business of IAC, has acquired VHX, a platform for premium over-the-top (OTT) subscription video channels.
Terms of the deal were not disclosed.
“Online video is expanding from a few, mainstream subscription services into a flourishing world of interest-based streaming channels, much like the evolution from broadcast to cable television,” said Kerry Trainor, Vimeo CEO.
“Vimeo is home to the world’s leading video creators and the viewers who love them, and we’re excited to add VHX’s team and technology to our streaming marketplace. As the video universe continues to unbundle, Vimeo offers the ideal home for the next generation of premium video channels serving passionate global audiences.”
VHX Co-Founder and CEO, Jamie Wilkinson added, “We couldn’t ask for a better partner than Vimeo. Adding our platform to Vimeo’s massive community of creators and consumers means we’ll be able to move faster, and help creators large and small succeed in the over-the-top streaming market.”
With the addition of VHX, Vimeo now offers a complete streaming ecosystem for individual creators, niche programmers and major media partners to offer SVOD channels. Vimeo claims over 280M monthly users.
VHX co-founder and CEO Jamie Wilkinson will report to Vimeo CEO Kerry Trainor.
IAC brands and products includes HomeAdvisor, Vimeo, About.com, Dictionary.com, The Daily Beast, Investopedia, and Match Group’s online dating portfolio, which includes Match, OkCupid and Tinder.
