Turner Europe, Middle East and Africa (EMEA) have promoted Cecilia Persson to VP of programming and content strategy kids EMEA, acquisitions and co-production international.
The role will see the broadcaster combine its programming and acquisitions teams under Persson’s leadership.
While retaining her previous role of acquisitions and co-production international, she will now also manage and lead programming strategy across EMEA for all Turner’s kids linear and digital platforms and eport directly to Patricia Hidalgo, chief content & creative officer kids EMEA and kids strategy international.
Commenting on the promotion, Hidalgo said: “Competition is increasing across the globe and we all face similar challenges and opportunities from emerging platforms and new audience habits. There’s never been a more important time to bring together teams that produce winning programming strategies with those that source and create the best programmes our audiences crave across all platforms.”
She added: “Cecilia has been an integral component of our growth, with abilities to acquire the best programming to complement our home grown slate across the portfolio. This is natural progression for her and a testament to us strengthening and aligning our programming strategy globally.”
