Sky has signed its first global advertising contract encompassing the UK, Sky Deutschland and Sky Italia.
The agreement with logistics company DHL was brokered by Sky Media, working with local advertising teams in each of the territories.
The partnership with DHL will see the launch of its “The Power of Global Trade” advertising campaign. There will be TV spots and sponsorship on Sky’s wholly-owned and partner channels including Nat Geo Wild in the UK, Ireland, Germany, Austria and Italy. It will also take advantage of the international distribution of Sky News. In total the campaign is expected to reach 110 million households around the world.
Sponsorship will be a major feature of the campaign and there will be a comprehensive package of activity on Sky Sports and Sky News including a major DHL TV campaign to run across Premier League, Bundesliga, Rugby, Formula 1 and Moto GP in different territories.
Sky Media is also in talks with other major companies, including in some cases alongside its partner Fox Media, about developing international partnerships.
John Litster, MD, Sky Media said: “Our partnership with DHL shows we are now able to work with clients all around the world. It is another significant step in our aim to become the partner of choice for brands and agencies. The capability to work together across borders will open up even more opportunities for us to grow our business.”
TV spots will air in Germany, Austria, UK, Ireland and Italy on Sky Cinema and Sky News International. There will also be seven short infomercials will be broadcast in close coordination with the programming on Sky Cinema, Sky Cinema+1 and Sky Cinema+24. The package will be supplemented with dedicated DHL packaging and graphic design.
To support DHL’s commitment to environmental responsibility, DHL will sponsor nature documentaries on sustainability on National Geo Wild and National Geo Wild+1 in Germany and Italy and will sponsor the entire Nat Geo Wild channel in the UK.
As part of Formula 1 coverage on Sky, DHL will present the “Fastest Pit Stop Award” and the “Fastest Lap Award” after the race.
