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Apple sales take a hit

April 27, 2016 11.03 Europe/London By Chris Dziadul

Apple TV, along with products such as Apple Watch, iPod and Apple-branded and third party accessories, contributed $2.189 billion to Apple’s total revenues of $50.557 million in the second quarter to March.

This represented a 30% year-on-year increase for the ‘other products’ category in which Apple TV is grouped, while total revenues were down 13%.

Particularly noteworthy in Apple’s results were the reduced revenues for its key product the iPhone, which fell by 18% during the year to $32.857 billion.

Apple’s net income in the quarter amounted to $10.5 billion, compared to $13.6 billion a year earlier.

Apple has also announced that its board of directors has authorised an increase of $50 billion to the company’s program to return capital to shareholders. Under the expanded program, it plans to spend a cumulative total of $250 billion of cash by the end of March 2018.

Commenting on the results, CEO Tim Cook said: “Our team executed extremely well in the face of strong macroeconomic headwinds.

“We are very happy with the continued strong growth in revenue from Services, thanks to the incredible strength of the Apple ecosystem and our growing base of over one billion active devices.”

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Filed Under: Newsline Tagged With: Apple, Apple TV Edited: 27 April 2016 11:03

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