Fewer Dutch consumers consider it important to have the main TV channels in order to switch to an online OTT subscription from standard pay-TV, according to research by Telecompaper.
Less than half of the people interviewed for the Telecompaper Consumer Panel want the NPO, RTL and SBS channels in order to justify ‘cutting the cord’.
For the NPO, the share wanting these channels included in an online service fell to 48% in March from 55% in September last year. Exactly half want to be able to still watch live RTL channels with a OTT service, down from 57% last September, and for SBS, the percentage fell to 43% from 51%.
Men are more attached to the NPO (51%) and sports (21%) or international (17%) channels than women, while younger age groups (20-39) want RTL included more often. Women prefer kids channels, 12% against 7% with men.
Interestingly, younger viewers show a higher percentage of interest for the RTL channels. Among the 20-29 v years old 59% want RTL to be part of any OTT offer; with 30 – 39 years old the percentage is 58%, compared with the average of 50%.
