Turner’s kids channel Boomerang will launch in Turkey on Friday, April 23.
Broadcast in HD, it will be available on the D-Smart and Tivibu platforms.
Significantly, Boomerang will become the first channel in Turkey’s history to make its debut on National Children’s Day.
Commenting on the launch, Patricia Hidalgo, SVP, chief content & creative officer, Kids, Turner EMEA & International Kids Strategy said: “The timing of this launch is significant as we continue to invest in new, original content for Boomerang and further develop the brand as our second flagship kids’ channel across the region. Turkey is a big priority market for Turner and we feel confident that, with its strong portfolio of classic animation and loveable characters, Boomerang will offer a fun, light-hearted entertainment experience for families to enjoy together.”
Boomerang is a 24-hour digital cable and satellite channel targeting boys and girls aged 4-7.
With the launch in Turkey, it will be available in 15 languages in 55 million homes in 60 countries across in the EMEA region.
