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Zee TV to launch German channel on Astra

April 7, 2016 10.06 Europe/London By Jörn Krieger

Main Tera Hero (2014) Zee Entertainment EnterprisesIndian media company Zee Entertainment Enterprises will distribute its German free-to-air channel Zee One on Astra (19.2° East).

SES Platform Services, the technical services subsidiary of Astra satellite operator SES, will handle the satellite transmission. A long-term contract has now been signed. In addition to the satellite capacity, the Munich-based company will also be responsible for encoding, multiplexing and uplink.

Zee One will be available on Astra in standard (SD) and high resolution (HD), reaching 18 million DTH households in Germany and 2.5 million in Austria and Switzerland.

Zee OneThe channel launching in mid-2016 will screen Bollywood movies, Indian TV series and shows 24 hours per day; German original productions are also planned.

“We are looking forward to the launch of Zee One into one of the world’s most important television markets,” said Neeraj Dhingra, CEO Europe at Asia TV (Zee TV). “As yet, the Bollywood genre is still barely represented, so enhancing Germany’s entertainment offerings by introducing an entirely new genre will transform the viewers’ TV experience.”

In addition to Astra, Zee One will also be distributed on cable and IPTV networks. A carriage contract has already been signed with cable operator Unitymedia.

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Related

Filed Under: DTH, HDTV, Newsline, Satellite, TV Tagged With: Astra, Germany, SES Platform Services, Zee Entertainment Enterprises, Zee One Edited: 7 April 2016 10:08

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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