The Polish public broadcaster TVP has provided further details of its on demand strategy.
Initially, this will entail making all its proprietary content available on vod.tvp.pl and – most importantly – withdrawing it from competing on demand services.
According to Maciej Stanecki, a member of the board at TVP, “we are undoubtedly the largest producer of video content on the Polish market. We want Poles to look for this content on our sites and not on other platforms.
“News, entertainment, sport, as well as films and series – we will offer it in one place, accessible on many devices”.
The next step the strategy will take place in August, when TVP will offer coverage of the Rio Olympics through vod.tvp.pl.
One of the main aspects of this will be to give online access, irrespective of location, to many events at the Games taking place simultaneously.
Marek Szkolniokowski, deputy director TVP Sport, said: “ TV sport, the official broadcaster of the Olympic Games, is expecting to offer a special package of multimedia services during the Olympics. Users of sport.tvp.pl on all devices, including smartphones, tablets or traditional PCs, will have the opportunity to watch all sports at the Olympics. These will include those not shown on TV.
“A special interactive library in the Olympics internet service will contain several thousand clips from the Games, as well as reports from our commentators, who will find themselves the closest to Polish sportsmen and women and much sport. We will also offer a lot of behind the scenes material from Brazil on our channels on social media – Facebook, Twitter and YouTube TVP Sport. We expect that the Rio Games, irrespective of the results achieved by Polish sportsmen and women, will be a milestone in the history of the internet in Poland in respect of the number of video views and those watching those videos”.
