Although KPN saw its market share grow in 2015, Ziggo, including UPC, ended the year as undisputed leader in the Dutch TV market.
Telecompaper’s latest report on the Dutch TV market shows that the incumbent added 2.3 percentage points of market share in 2015, ending the year with 28.7%. At the same time, Ziggo’s share fell by 2.3 percentage points to 52.2%, while other providers saw their combined share increase by 2.3 percentage points to 28.7%.
The report notes that KPN, which had over 2.2 million subscribers as of the end of 2015, benefitted from strong take-up of FTTH services with TV, as well as the success of its IPTV over DSL service. Taken together, these more than offset its losses in the DTT sector.
Meanwhile, Ziggo ended 2015 with nearly 4.1 million TV subscribers. Although its digital TV subscriber total continued to fall, to 3.3 million as of December 31, it still accounted for 47.5% of the digital TV market.
On the other hand, KPN’s share of the digital TV market stood at 31.5% as of year’s end.
Total Dutch TV subscriptions fell by 6,000 in Q4 to a total of 7.835 million as of the end of 2015. The overwhelming subscriptions – over 89% of the total – were for digital services.
Market revenues in Q4 amounted to €452 million, an increase of 1.1% on the previous quarter. For the year as a whole, they stood at €1.797 billion (+2.9%), while for the five years to 2020 they are projected to increase annually by an overage of 1.1%.
Telecompaper expects the number of TV subscriptions to continue falling, with almost all homes in the Netherlands now having a TV connection and few wishing to take out ones for second sets.
