Magine TV has entered into a distribution agreement with SPI International/FilmBox that will allow the Swedish cloud-based platform to sub-license several of SPI’s channels to local distributors within the Magine global network.
The channels covered by the agreement include FilmBox Arthouse, FightBox, Fast&FunBox, DocuBox, FashionBox and 360TuneBox.
Commenting on the development, Ambuj Goyal, CEO of Magine TV, said: “Magine TV is committed to breaking down global distribution barriers: there is an inefficiency in the market as it exists today, and a desire in viewers for international content that is not being met. This partnership with SPI/FilmBox is one of the first steps on the journey towards more accessible television for both audiences and distributors across the world.”
Loni Farhi, CEO and president of SPI International, added: “We are extremely pleased to make our channels available across the Magine’s TV network. We are confident that our channels will appeal to the viewers served by the network’s partners as we deliver a diverse and top quality programming offer which caters to a vast range of viewers’ interests”.
As previously reported in Broadband TV News, some SPI channels have been part of Magine TV’s offer in Germany since September 2014.
Magine TV made its “>debut in Thailand last October, when it entered into a partnership with the cable network CTH.
