TV Everywhere reached 40% of US pay-TV consumers in 2015, up from 22% in 2013, according to new research from Parks Associates.
Entertainment Habits on Connected CE Devices shows the percentage of respondents watching authenticated video at least once a month is 23%, which both broadens and deepens the online video audience for pay-TV providers.
“Content providers have been extremely aggressive in promoting their authenticated catch-up services, which is helping create traction for authenticated TV Everywhere services in the digital entertainment household,” said Glenn Hower, research analyst, Parks Associates.
“As usage increases, service providers and content companies alikewill need to expand their big data capabilities, allowing them to create even more personalized services for their subscribers and viewers.
“Streaming and multiscreen usage have altered consumer viewer habits much like energy-efficiency devices and services have altered consumer home management.”
