Sky is launching a new unit to create original virtual reality content putting viewers at the heart of the story.
Sky VR Studio will release its first content on Friday; two films shot during Formula 1 testing in Barcelona, designed to transport viewers to the pit lane, into the team garages, and out onto the track.
The two F1 VR experiences, which were produced in conjunction with Formula One Management and Williams Martini Racing, will be made available via the Facebook 360 Video platform. The full VR experience will also be available on the Oculus platform, and viewable on the Samsung Gear VR and Oculus Rift headsets.
Later in the year, Sky will look to distribute content through a dedicated Sky VR app.
Sky News has already shot footage in the VR format.
Gary Davey, Sky’s managing director of content said, commented: “The Sky VR Studio allows us to add a new dimension to storytelling, taking viewers to extraordinary places and offering a unique perspective on a whole host of events. The development of VR technology is moving at an incredible pace and excitement is building about its potential.”
The team, which is led by Executive Producer Neil Graham, includes production staff with rare and valuable experience in VR film making. It will be bolstered with the addition of award-winning VR director Richard Nockles, who directed Sky VR Studio’s F1 film, and is behind a wide range of VR projects for a number of global brands.
It’s anticipated some 20 films will be shot in VR over the course of the year.
