The youth channel German public broadcasters ARD and ZDF want to launch on October 1, 2016 is searching a name.
Suggestions may be submitted by e-mail to info@jungesangebotvonardundzdf.de. In the meantime, the phrase Junges Angebot von ARD und ZDF (translated ‘Offer for youngsters from ARD and ZDF’) will continue to be used.
The channel which the federal prime ministers approved in October 2014 will not be distributed as a conventional TV channel, but as a web-TV offering on online platforms like YouTube, Facebook, Instagram and Snapchat as well as through its own player to reflect the media consumption habits of its 14-29 years of age target group.
An app is also planned for tablets and smartphones through which users can participate in programmes.
The youth service is located at ARD affiliate broadcaster SWR in Mainz and has a budget of around €45 million per year form 2017. In return, ARD and ZDF will close down their digital channels ZDFkultur and EinsPlus.
