Zee Media will launch a global English-language news channel this summer. It will be called ‘WION – World is One News’.
The channel will report global news and issues from a South Asian perspective.
“Zee Media’s new global English news channel – WION, will look to offer a seamless experience to empower, educate and energise our discerning viewers,” commented Dr. Subhash Chandra, chairman, Essel Group & Zee said.
“Inspired by the Group’s motto, “Vasudhaiva Kutumbakam-The World is My Family”, WION aptly stands for ‘World is One News’ and will give a global view of the world with a South Asian lens.”
Sharing more details on the news network, Rohit Gandhi, editor-in-chief – English news broadcast and related content said, “With WION, we will meet the aspirations of 2 billion South Asians by delivering a global News network reflecting a South Asian world perspective. It’s high time for South Asian reporting from front lines, war zones and prominent global capitals.”
“While a TV channel is the face of this mobile-first start-up, our newsgathering, reporting, production and publishing processes are an ambitious leap into a multiscreen future. We aim to disrupt conventional ways of thinking about news and set a new template for storytelling across platforms,” Rohit Gandhi further added.
“WION’s target audience is Generation Z, not in terms of age, but in terms of values, beliefs and attitude. A generation that is global, social, visual and tech savvy. WION is a mobile/digital first platform and later will be an international television channel.”
