Sky will introduce UHD on Sky Q this summer, according to Nick Herm, the company’s director of strategy.
Speaking in a keynote on the opening day of Connected TV World Summit, he added that with segmentation Sky now has three core products: the recently Sky Q, which is expanding into the pay premium segment; Now TV, established in the pay-lite sector; and Sky+, which is at the heart of its offer.
In the case of Now TV, a next generation box with integrated DTT will be launched this summer, while Sky + will receive a new layout for its EPG to make it more content rich.
Speaking more generally about market trends, Herm said that video viewing is growing; there is more on demand and more on devices; and the main set remains key.
He noted that viewers who are in their 20s and 30s and professionals spend over 50% of their time watching on demand. At the same time, retirees, interested in sports and news, spend over 95% of their time watching live TV. There is a need to cater for all these groups.
