The Ukrainian broadcaster 1+1 Media has launched a new ad funded on demand service named Ovva.tv.
The service, which can be received on any internet-connected device anywhere in the world, is the first of its kind in the country and is available to 1+1 Media partners, Ukrainian software producers and distributors, authorised video players as well as Sudum, the technological and legal system to fight pirated copies of video content in real times.
All advertising for Ovva.tv is sold through the sales house Plus.
Early results show that the pirating of content of products prioritised for protection has been reduced by 92% since Ovva.tv made its debut.
