It’s putting $6 million into Fubo TV, a US-based streamer that provides subscribers with a premium, over-the-top bundle of sports TV channels.
The Sky investment is part of Fubo TV’s Series B round of funding and is the latest in a series of strategic Sky investments in start-up companies.
Emma Lloyd, Director of Corporate Development & Strategic Investments at Sky, commented: “We’re excited to be investing in Fubo TV, at a time when our customers are looking to consume more and more content, whenever and wherever they are. This investment will provide Sky with real insight, and we look forward to working with the Fubo TV team as they continue to explore new opportunities for growth.”
Launched in January 2015, fuboTV is now the second-largest aggregator and distributor of linear OTT sports content in the United States. It already reaches 40,000 subscribers and holds agreements with Univision Networks, beIN SPORTS, GolTV and Benfica TV.
“The support from Europe’s leading entertainment company strongly positions Fubo TV to meet the demands of the ever evolving sports rights ecosystem,” said David Gandler, co-founder and CEO of Fubo TV. “The investment from Sky demonstrates our potential to become leaders among linear OTT services.”
This partnership follows recent Sky investments in sports marketing company InCrowd Sports, programmatic advertising company DataXu and OTT video company TV4 Entertainment.