InTheBox.TV has made its debut in the Croatian pay-TV market by launching three channels – Dr.Fit, Woman and Planet Earth – on Telekom Austria’s Vipnet.
The three channels first made their debuts in July 2015. They are distributed by SBB Serbia, Telemach Slovenia, Telekom Slovenia, Telemach BiH, Elta-Kabel and a large number of smaller operator in Slovenia and Bosnia & Herzegovina.
Commenting on the development, Magdalena Malinova, senior advisor to InTheBox.TV’s CEO, commented: “We are excited to launch our channels on Vipnet, and hence bring our content to Croatian viewers for the first time. Market of Pay TV channels is highly fragmented and fairly saturated so it is our mission to bring fresh and unique content to our viewers and innovative business model to our partners – operators. We are delighted that Telekom Austria Group has recognised InTheBox.TV as a valuable partner and we’re looking forward to develop our businesses together.”
Nikola Francetic, head of media & broadcast department, Vipnet, added: “Vipnet is a leader of innovation in telecom and TV market in Croatia. We always look for new ways to enrich our customer experiences and improve our services to meet their developing needs. Over the past few years Vipnet became the fastest growing fixed operator in Croatia and pay-TV is one of the most important services for us. We strive to provide our customers with the most compelling content and this is one of the reasons why Vipnet is leading telco in Croatia when it comes to customer satisfaction.”
