The Russian broadcaster CTC Media has launched an international version of its thematic channel Domashny.
The new channel, which began tests last year, was uplinked to Astra 5B in February in cooperation with SES, thereby allowing CTC Media to expand its reach to Lithuania, Latvia, Estonia, Israel and Kazakhstan.
Domashny International is also available in Belarus, Moldova, Georgia, Armenia, Azerbaijan, Kyrgyzstan and across Europe.
The broadcaster launched an international version of its flagship channel CTC in 2009 and Peretz, another thematic channel, in 2014.
Commenting on the latest launch, Sergei Petrov, chief broadcasting officer of CTC Media, said: “The launch of the international version of Domashny will help Russian speakers outside Russia to access high-quality content of the main national TV channel for women. Domashny International is in demand across the world and therefore interesting for cable and satellite operators. International broadcasting is a meaningful source of revenue for CTC Media in the current economy. We will keep developing this area as it is one of the most profitable lines of our business thanks to the effort of our management team”.