WATCH VIDEO. AT&T plans to launch DirecTV streaming video services over a wired or wireless internet connection from any provider and from virtually any device – smartphone, tablet, smart TV, streaming media hardware or PC.
The operator plans to offer a range of content packages, including much of what is available from the satellite DTH service DirecTV today including on-demand and live programming from many networks, plus premium add-on options. Customers will be able to access the service over a wired or wireless internet connection and on internet-enabled devices. Con
The operator will offer three versions of the streaming service, DirecTV Now, DirecTVMobile and, as a free offer DirecTV Preview. DirecTV Now will consist of pretty much the same as the satellite-delivered offer, while DirecTV Mobile is directed at users who are looking for a TV everywhere service.
The free offer for anyone with a wired or wireless internet connection will feature some of the programming available on DirecTV today. The tailored ad-supported service will showcase content from AT&T’s Audience Network, many networks and other content sources, and millennial-focused video from Otter Media, a joint venture of AT&T and The Chernin Group.
“These new video subscription models reflect the flexible content choices, viewing options and simple, transparent pricing that consumers want. AT&T intends to be the first company to deliver that flexibility, along with an effortless customer experience,” said John Stankey, CEO, AT&T Entertainment Group.
“These offers will provide a broad range of customers with greater freedom and choice to watch, binge and even buy premium content, regardless of how and where they enjoy their entertainment.
“We are looking at these offerings differently than others in the market. We often hear from customers who want more content from streaming services, or who can’t get or can’t afford a traditional pay-TV service,” Stankey said.
“We intend to offer customers a quality pay-TV experience, including top channels, sports and more, with increased value and flexibility of pure online streaming and no need for home installation.”
