Discovery Communications has appointed Michael Lang as EVP of international development and digital.
In the newly created position, Lang will lead Discovery Networks International’s Corporate Development with responsibility for both the strategy and execution of mergers, acquisitions, joint ventures, divestitures, and other equity-related transactions and third-party partnerships.
As the company’s international digital leader, Lang also will work with the international management team to accelerate existing initiatives, including the Eurosport Player, Dplay and Discovery K!ds Play, and to help shape and execute the division’s overall digital strategy.
Lang, who will assume his responsibilities in April based in London, will report to Bruce Campbell, chief development, distribution and legal officer, and Jean-Briac Perrette, president, Discovery Networks International.
“I am thrilled to have Mike working with Bruce and JB to accelerate the growth of our international business and extend the reach of our content across all screens around the world,” said David Zaslav, President and CEO of Discovery Communications.
“As a highly regarded strategist, dealmaker and executive in both the entertainment and digital space, Mike’s vision and relationships combined with our robust portfolio, deep talent and strong momentum, will greatly benefit Discovery’s multi-platform strategy and drive immediate and impactful growth,” Campbell said.
“I’ve known Mike for more than a decade and he’s one of the most strategic and driven business development leaders in media with a unique background helping to build some of the most successful digital businesses and brands,” Perrette said. “I couldn’t be more excited about having Mike join our team.”
Lang currently leads Lang Media Group, an advisory and sponsor equity firm. Prior to launching the firm, Lang served as CEO at the film studio Miramax, where he vaulted a company with zero employees and low expectations to financial success via innovative license deals with TV and digital buyers around the world.
