Belgium incumbent Proximus reported that TV subscriptions totaled 1,759,0002 (+ 10.5% yoy) at December 31, 2015, with +167,000 new subscriptions added in 2015.
The operator’s total broadband customer base end-2015 grew to 1,856,000 (+6.6% yoy), adding 115,000 fixed internet lines in 2015.
Triple & 4-Play households and small offices totaled 1,191,000 at the end of 2015 (+6.2% yoy), representing 43% of the total customer base, 3% more than in 2014.
In 2015, Proximus launched a new Proximus TV interface and app, allowing consumers to watch TV on any screen, anywhere, anytime. Proximus also fadded easy access to Netflix, an expanded sports offering and a new national agreement for Wanagogo, Studio 100’s digital offering for children.
To improve customers’ internet and TV experience, Proximus said it continued to invest in its fixed network, more specifically in Vectoring, allowing one in three customers to reach speeds of 100 Mbps. In addition, Proximus moved more than 98,000 customers from ADSL to VDSL at no extra cost and thus continued with the simplification of its networks, replacing the legacy technologies with future-proof solutions.
“With a solid fourth quarter we have closed a successful year in which we achieved our growth ambition one year ahead of plan. We transformed Proximus into a growing company, thanks to our customer focus and the strong commitment of our employees,” said Dominique Leroy, CEO of Proximus.
“The many initiatives taken for the benefit of our customers in terms of improving our networks, simplifying our operations, enhancing the customer experience and enriching our products and solutions, resulted in a continued solid growth of our customer base in 2015. By adding another 167,000 Voice postpaid cards, 167,000 TV subscriptions and 115,000 Fixed Internet customers, we were able to close 2015 with an encouraging improvement in our market position.”
