Penthouse Global Media, a newly formed company led by industry veteran Kelly Holland, has successfully acquired the Penthouse brand from FriendFinder Networks.
Terms of the deal were not disclosed. Earlier, General Media Communications, a subsidiary of FriendFinder Networks, announced that Penthouse Magazine would be released in digital format and that future issues of the magazine will be available electronically through subscription. But that has apparently changed with Holland taking control of the print magazine.
Holland, former managing director and president for Penthouse’s broadcast operations prior to the acquisition, will serve as PGMI’s new CEO, responsible for growing the Penthouse brand globally through new licensing agreements and an improved digital experience.
“While we plan to rollout a completely redesigned and reimagined global digital platform, we remain deeply committed to the 50+-year legacy of our print magazine,” said Holland.
“Penthouse will continue to offer print readers the perfect mix of luxury lifestyle, cutting edge journalism and the hottest women in the world — nude — because, as we all know, nudity is not and will never be passé.”
Holland also will focus on reestablishing Penthouse as a leading entertainment brand, leveraging its rich history across various market segments, including a younger adult demographic.
“The Penthouse brand has enormous potential and undeveloped possibilities,” added Holland. “It’s in the right hands now, and we have the talent and resources to build equity across all of Penthouse’s business units, including broadcast, publishing, licensing, and most immediately, digital.”
