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ATV Austria to launch new channel

February 20, 2016 21.58 Europe/London By Jörn Krieger

ATVAustrian commercial free-to-air TV broadcaster ATV wants to launch a third channel in October 2016.

This is reported by Austrian industry magazine Horizont with reference to statements made by ATV’s managing director Martin Gastinger at an event hosted by the broadcaster.

ATV Smart, as the new service is dubbed, will not be a classic linear TV channel, but more of a video-on-demand (VOD) platform, according to the publication. Viewers will be able to select the programmes they like most – besides original productions also movies and series from the rights stock of ATV’s parent company Tele München Gruppe (TMG).

ATV declined to give details on the project at this stage.

ATV launched on June 1, 2003; sister channel ATV2 followed on December 1, 2011.

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Filed Under: Newsline, On Demand/VOD, TV Tagged With: ATV, ATV2, Austria, Tele München Gruppe Edited: 20 February 2016 22:01

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About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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