Viacom’s revitalisation of the Paramount brand is continuing with the launch of the first Paramount Channel in Asia.
There are already Paramount Channels in Spain, France, Russia, Romania, Hungary and Latin America. Italy will debut later this month.
The high-definition 24-hour movie channel is set to launch in Thailand on CTH’s satellite and over-the-top streaming service in May, giving it linear OTT and linear TV Everywhere streaming rights in Thailand. The agreement also includes a new licensing deal for MTV Thailand to be officially moved to CTH, which was effective from 15 January 2016.
“The introduction of Paramount Channel in Asia is a key, strategic step in deepening our presence both in Thailand and in Asia, while expanding our portfolio of adult-targeted brands. We’re thrilled CTH has come on board for this highly anticipated launch in Asia and look forward to seeing Paramount Channel expand further in the coming months,” said Mark Whitehead, Executive Vice President and Managing Director for VIMN Asia.
Paramount Channel will feature a mix of blockbusters, movie hits, cult favorites and some of the most award-winning films in the history of cinema from PARAMOUNT Pictures’ monumental film library.