NBC launches reality VOD portal

NBCUniversal has launched its own dedicated catch up service, Hayu, bringing together some 3,000 episodes of shows including Keeping Up with the Kardashians, Made in Chelsea, The Real Housewives and The Millionaire Matchmaker.

Access to Hayu will be via mobile, tablets, laptops and connected TV services.

The majority of US shows will make their debut on the service the same day as their US launch. There will also be boxed sets with some shows appearing in the UK and Australia for the first time.

Kevin MacLellan, Chairman, NBCUniversal International, commented: “NBCUniversal’s expertise as the foremost producer of reality programming – along with the obvious popularity of the genre – was the trigger for launching Hayu. We know that reality content is a primary driver of social interaction and that fans of reality TV significantly over-index in online viewing. We set out to build a service that elegantly combines the best high-end reality shows with the most popular social media and digital news platforms.”

Short form content will be made available for users to share over social media.

Following an introductory month Hayu will be priced at £3.99/€4.99/A$5.99.

In the United States, NBC runs the broader Seeso multiplatform service.