30% of households are using two of the services, and 13% using all three.
The survey also found that 57% of households get a subscription video on-Demand (SVOD) service from Netflix, Amazon Prime, and/or Hulu. Overall, 48% of adults stream any of these services on a monthly basis.
These findings are based on a survey of 1,214 households throughout the US, and are part of LRG’s study, On-Demand TV XIV. This is LRG’s fourteenth annual study on this topic.
“In 2005, 25% of cable subscribers had ever used VOD, 8% of all households had a DVR, and about 4% of households subscribed to Netflix’s DVD-by-mail movie delivery service. These services have significantly evolved over the past decade,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group.
“Today, over 80% of households get at least one of these services, and in recent years Netflix and other streaming SVOD offerings have expanded the use and popularity of on-Demand TV.”
Other related findings include: 77% of ages 18-24 stream an SVOD service monthly – compared to 63% of ages 25-44, 50% of ages 45-54, and 23% of ages 55+.
37% of all adults stream Netflix weekly – compared to 8% in 2010; 83% of Netflix streaming users watch Netflix on a TV set.
64% of pay-TV subscribers have a PVR – compared to 45% in 2010; 65% of households with annual incomes >$75,000 have a PVR – compared to 35% with household incomes <$30,000 74% of all Telco video subscribers and 61% of all cable subscribers have ever used VOD from their current provider; 51% of all cable subscribers used VOD in the past month -- compared to 34% in 2010 Last year, 76% of households had a PVR, or Netflix, or used VOD - compared to 70% two years ago