Babcock has signed a three-year contract for playout and distribution service of new launch Wellbeing Network.
The health, lifestyle and homeshopping network is launching onto the Sky platform. It’s being played out from Babcock’s central London facility with ingest and the addition of dynamic graphics, as well as multiplexing, uplinking, satellite capacity and archive storage.
“The Wellbeing Network is a multi-platform proposition with a growing loyal customer base and an established range of products. Taking their brand to TV enables them to really bring their brand to life through engaging customised content on a channel built around their core message of healthy living. This actively enhances Wellbeing’s brand while accessing fresh audiences through a valuable new revenue stream,” said Babcock’s Tom Eyton-Jones.
Wellbeing was established by Zonevision founder Chris Wronski. He says it was important for the channel, which has an established online presence, to maintain its brand image. “Babcock came highly recommended and has provided us with invaluable support. Their team has liaised with Sky on our behalf, and visited us several times to explain all our technical options so that we could confidently make the right decisions”.
Babcock’s media services division is based in Vauxhall, South London.
