The EE brand is to be retained by new owners BT as telco announced it will reorganize into six business lines.
EE gets its own division under CEO Marc Allera, retaining hundreds of high street stores, and concentrating on the consumer market with advanced mobile services, broadband and TV.
Group Chief Executive Gavin Patterson said: “The acquisition provides us with a chance to refresh our structure and we have done that by creating a major new division that will focus on businesses and the public sector in the UK and Ireland. We want to support those sectors by offering customers the very best services whether that be dedicated private lines, network products such as fibre broadband, mobile solutions, IT services or cyber expertise to keep them safe”.
BT Consumer will continue to serve ten million households with a mix of superfast broadband, telephony, TV and mobile services. Its CEO will continue to be John Petter.
Unaffected by the reorg is Openreach that is designed to provide companies with equal access to BT’s local access network – BT’s competitor’s may disagree. Clive Selley takes over today as the division’s CEO.
The remaining three divisions are Business and Public Sector, Global Services, and Wholesale and Ventures.
Third quarter revenue was up 11%, the telco’s best ever growth, with a 23% increase in broadband and TV revenue and a 5% increase in calls and lines revenue. Consumer ARPU increased 7% to £439 helped along by broadband, other new BT Sport Europe channels and BT Mobile.
The TV base grew by 97,000 to reach 1.4m customers.
