The channel will go live on February 27, 2016.
“We are excited to announce the arrival of Paramount Channel in Italy,” said Raffaele Annecchino, EVP and managing director for VIMN South Europe, Middle East and Africa.
“Paramount Channel is already present in several of our territories and the expansion into Italy further strengthens the position of Paramount Channel as the fastest growing brand in VIMN’s international portfolio. In Italy, we look forward to offering a unique programming lineup with exciting content that our audiences will love.”
The launch of Paramount Channel in Italy will bring the total international reach of the channel to more than 90 million households.
“The upcoming launch of Paramount Channel in Italy is indicative of the momentum of this great brand,” said Michael D. Armstrong, EVP and general manager of international brand development, Viacom International Media Networks.
“Paramount Channel has been an important addition to the VIMN portfolio and demonstrates the power of combining the iconic Paramount brand with VIMN’s expertise in building global brands.”