Globecast has been selected by the Russian channels Bestseller Channel and Soyuz TV to extend their reach to Europe via Hot Bird.
Bestseller Channel is operated by Signal Media International, whose portfolio conists of 14 Russian language TV channels distributed across the CIS, four in Europe and three worldwide. It will initially be distributed in SD via Ku-band for DTH reception, using Globecast’s new Moscow PoP for uplinking.
Meanwhile, Soyuz TV, which focuses on the Russian Orthodox Church, is being uplinked from Globecast’s Paris headquarters after the signal has been received by fibre from Moscow.
Commenting on the agreements, which were announced at CSTB in Moscow, Biliana Pumpalovic, general director at Globecast Moskva in Russia, said, “We are delighted to have signed new customers Bestseller Channel and Soyuz TV and that they recognise our unrivalled ability to provide a high-quality service that helps them reach new viewers, expanding their customer base. This is another example of how successfully we have grown Globecast’s business in Russia since 2006. We provide cross-media reach, both into and out of the country, as well as tailored content management and delivery services, including localisation, with access to Globecast’s worldwide network. We can get customers’ content to anywhere they want, in whatever format is suitable for a given market.”
She added, “We started small in Russia but the last decade has seen us expand in terms of personnel, local technical capabilities and of course the global reach that Globecast provides. We are leading the charge into providing services – media management, for example – that allow our customers to create precisely the content and channel offering for their specific audience in an efficient way. With our unrivalled connectivity and market knowledge, we are looking forwards to the next 10 years.”
