Broadband OTT service YipTV has reached the milestone of offering over 100 live channels only six months after launch.
YipTV went live in early May 2015 with 50 channels, added another 21 by July, surpassed the 90-channel threshold when ten FilmBox channels were added in September and now has passed the 100 mark with the addition of channels such as Canal 22, France 24, Tastytrade, ShowBusiness TV, Fix & Foxi, Heroes Adventure, Motor TV, Euronews English, Euronews Portugese, Euronews Spanish, Motors TV, the Outdoor Sport Channel and Vibrant TV.
FilmBox brand channels available to Yip TV subscribers include FightBox, DocuBox, FashionBox, FastNFunBox, 360 TuneBox, MadscreenBox, FilmBox Arthouse, FilmBox Russia, Kino Polska International and Kino Polska Muzyka.
YipTV targets the more than 40 million foreign-born people living in the US with TV programming to which they’re accustomed in their home countries, so it has been steadily aggregating entertainment, sports, news, lifestyle, music and other TV channels not typically seen in the US. YipTV is available for viewing on subscribers’ smartphones and 17 of its channels are always free.
“We still have a way to go with our programming from India and China, but we’re nearing the point where we can literally say YipTV offers TV content that appeals to any subscriber,” said CEO Michael Tribolet.
“And with our emphasis on mobile, subscribers can view YipTV’s channels on any Internet-accessible device anywhere at any time.”
“Our 2015 Multiplatform Content and Services study shows that, on average, multicultural consumers spend more time than their white, non-Hispanic counterparts viewing content via OTT, and are more likely than whites to stream to a mobile device,” notes Adriana Waterston, SVP for Insights and Strategy at Horowitz Research.
“This includes … audiences who enjoy in-language and international programming. We think that the market is ripe for more robust OTT offerings with high-quality content for these audiences.”
