The consumption of video content on the internet continues to grow in Germany, according to the results of the Web-TV Monitor 2015 compiled by market research and consultancy company Goldmedia for media authorities BLM and LFK.
On-demand video is the most popular type of offering in the German online video market, but livestreams gain popularity, reports the study for which around 9,000 web-TV services and YouTube channels have been examined.
YouTube is by far the most important platform for on-demand videos while Facebook becomes increasingly relevant. Mobile consumption is also growing, in particular through smartphones and tablets: For YouTube channels, it has already exceeded access by PCs.
A large number of web-TV operators, however, still can’t cover their expenses. Only 16% say that they make a profit.
This year, the online video operators questioned expect access figures to rise by 80% compared with 2015. For the next five years, they even anticipate the figures to increase sevenfold.
On-demand videos are watched for eight minutes each on average. The usage of livestreams is considerably longer with around 39 minutes.
The largest obstacle for growth in the view of almost two thirds of the market players is the limited data volume included in mobile phone tariffs.
The Web-TV Monitor 2015 can be downloaded free of charge from its website.