The Qyou has signed a deal with Dutch cabler Ziggo to deliver 225 episodes of varied short-form sports videos over two years for the opeators Ziggo Sport channel.
The custom-designed ‘Q-Sport’ shows will be purpose built for the newly launched Ziggo Sport channel and will feature an expertly-curated mix of videos showcasing sports talent across surfing, football, BMX and motorcross racing, skiing, skateboarding, basketball, parkour and more.
This is The Qyou’s first commercial rollout of bespoke programming for a TV operator.
“We know how popular sports content is, and are committed to making our dedicated channel entirely unique, filled with unique content,” said Will Moerer, general manager of Ziggo Sport.
“We’ve seen that new diverse formats are contributing to renewed enthusiasm for sports content, and our deal with The Qyou allows us to bring our subscribers access to premium content ranging from big league games to amazing footage of incredible sporting skill that is rarely seen on TV.”
The Q-Sport episodes will be available in linear and catch-up format and will start airing on the new Ziggo Sport channel in January.
Co-Founder and CEO of Qyou Ltd, Scott Ehrlich commented: “Sport has been the cornerstone of the Pay-TV industry for many years, so its no surprise that the internet has given fans a new way discover and experience sporting moments from all sorts of different pursuits – including those you normally wouldn’t find on television. As tastes have changed, today’s viewers want to see a much broader range of sporting activities in addition to premier and major league sports. It’s extremely exciting that Ziggo has recognised that these different formats offer new ways to capture viewer interest, and have decided to choose Qyou’s programming to strengthen its brand new sports channel.”