LG has initiated a global partnership with Netflix to facilitate the expansion of Netflix beyond its already established markets.
With the announcement, LG broke the news that Netflix would become available in more countries outside its established markets, just prior to Reed Hasting’s speech at the CES 2016 in Las Vegas.
The expansion will bring an extensive library, including 4k HDR-mastered original TV series, to more markets in Asia, the Middle East and Europe. LG said that it has been chosen as a primary global business partner of Netflix, due to the superior picture quality and performance they lend to the smart TV industry and the Netflix viewing experience alike. At the time of Netflix’s launch LG and Netflix will combine efforts to provide prepaid access to the Netflix service.
“Our global partnership with LG will help entertainment lovers worldwide discover and enjoy Netflix,” said Scott Mirer, vice president of device partner ecosystem at Netflix.
“We look forward to delighting our members with cutting edge technology and the ability to watch their favorite series in 4k and HDR.”
“We are excited to be the global business partner of the world’s most popular content provider Netflix,” said Brian Kwon, president and CEO at LG’s Home Entertainment Company.
“From our side, LG will continue its dedication to innovating display and audio technologies in order to offer global consumers a superior 4k and HDR viewing experience. By adopting the most promising cutting-edge technological advancements, LG will continue to lead in the global premium TV market.”
