The new channel will be available exclusively for Etisalat’s eLife customers in the UAE starting first quarter of 2016.
Bringing the ultimate video experience to homes in the UAE, Etisalat’s eLife customers will enjoy access to a bespoke 4K Ultra-HD TV channel and VOD through Etisalat’s new 4K Set-Top Box.
“We are committed to bring the most advanced TV viewing experience to our customers – be it through the quality of content or video,” commented Rashed Al Abbar, VP of consumer product innovation at Etisalat.
“We were the first to bring IPTV solution to the UAE a few years ago, and now we are introducing the 4K technology, which is another revolution in home entertainment and video. As leaders in home entertainment, we are delighted to work with Huawei, enabling our customers to enjoy an IMAX-like experience at home.”
Peng Xiongji, general manager of Huawei UAE, added, “This cooperation is a great opportunity to serve Etisalat’s customers who are looking for immersive and engaging video experiences. We believe that the mix of Etisalat and Huawei innovations in the 4K realm will ultimately provide the best services to customers in the region.”
Earlier this year at the Ultra-Broadband Summit 2015 hosted in UAE, industry experts recognised that the MENA region has a tradition of high content consumption and is currently growing at a faster rate than almost any other emerging market in the world.