At the 2016 CES in Las Vegas, LG will unveil its webOS 3.0 smart TV platform.
LG webOS 3.0 offers three smart features: Magic Zoom, Magic Mobile Connection and an upgraded Magic Remote. Magic Zoom enables users to magnify objects and letters without any degradation in picture quality. And with Magic Mobile Connection, users can easily connect a mobile phone to their LG smart TV via the LG TV Plus App on their mobile device to access mobile apps on the TV screen.
The upgraded Magic Remote is designed to make controlling set-top boxes easier with the addition of buttons on the remote. The Screen Remote feature has also been redesigned to simplify the user interface for less clutter and more convenience.
WebOS 3.0 introduces Channel Plus, a feature which provides a wide range of OTT content in a user-friendly format. Channel Plus offers a unified channel list that combines OTT content with familiar broadcast TV channels, enabling users to watch OTT content by surfing through channels as they normally would. Channel Plus can also be controlled with an app to provide programme recommendations via on-screen widgets.
Through a partnership with Xumo, Channel Plus offers free digital content from broadcasters and publications such as Bloomberg, Time Inc., Conde Nast Entertainment and The Wall Street Journal. To appeal to a larger audience, a variety of premium content such as that of BuzzFeed, PopSugar, and Mode Media, from rising Digital Networks and Multi-Channel Networks (MCNs) is also available on Channel Plus as well as international channel packages.
“We are excited about webOS 3.0, a major update since this advanced TV platform technology was first introduced in 2014,” said Brian Kwon, president and CEO at LG’s Home Entertainment Company.
“The webOS story of Simple Connection, Simple Switching and Simple Discovery has really connected with customers and illustrates very clearly our commitment to securing a leadership role in the smart TV market with innovation and creativity.”
