Nearly a third of cable and DTH subscribers in Poland are thinking about cord cutting.
This, according to the findings of the latest report, Projekt Cyfrowizja ll, published by MEC, is almost double the percentage of DTT viewers looking to take out a cable or DTH subscription.
More male (30%) than female (26%) subscribers are considering cord cutting (27% of total respondents), with the most heavily represented age groups (37%) being 35-44, followed by 25-34 (32%).
Significantly, the greatest preference to cord cutting was shown by subscribers to nc+, with 35% have considered the option in the past year. This was followed by customers of Cyfrowy Polsat (23%), while in the cable sector cord cutting was considered the most by UPC Polska subscribers.
Cable customers cited their main reason for considering cord cuttings as being cost (60%), while among DTH customers it was even higher (74%).
Those who did cut the cord in the last year cited (over 50%) the attractive free DTT offer available and around half identified cost as the deciding factor in their switch to DTT.
Subscribers not thinking about cord cutting identify internet, cost and access to sports channels as the three main factors keeping them as paying customers.
Interestingly, among the 15% of DTT viewers considering upgrading to a paid offer, the most represented age groups are 15-24 and 25-34.
