Pay-TV services are now received by nine in 10 TV homes in Romania.
Data produced by the regulator ANCOM shows that as of the end of H1 this year there were a total of 6.8 million pay-TV subscribers in the country, giving a penetration rate of 91%. The pay-TV subscriber total was 4.5% higher than in the same period in 2014.
Cable (65%) accounted for the major of pay-TV homes, with 4.4 million subscriptions (+5.2% year-on-year). Meanwhile, DTH accounted for 34% (2.3 million subscribers, +3.1%) and IPTV 1% (70,000, +9.8%).
Most pay-TV subscribers (61%) were located in urban areas, with 81% of these opting for cable, 17% DTH and 2% IPTV.
In rural areas, on the other hand, 60% opted for DTH, 40% cable and an almost negligible 0.1% IPTV.
Digital take-up continued to grow, accounting for 4.2 million of the 6.8 million pay-TV subscribers, up 7% on a year earlier. DTH was the most popular form of digital reception (55%), followed by cable (43%) and IPTV (2%).
Of the 4.4 million cable homes, 1.8 million (+13% year-on-year) opted for digital TV services.