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Romanian pay TV: the stats

December 17, 2015 11.46 Europe/London By Chris Dziadul

ANCOMPay-TV services are now received by nine in 10 TV homes in Romania.

Data produced by the regulator ANCOM shows that as of the end of H1 this year there were a total of 6.8 million pay-TV subscribers in the country, giving a penetration rate of 91%. The pay-TV subscriber total was 4.5% higher than in the same period in 2014.

Cable (65%) accounted for the major of pay-TV homes, with 4.4 million subscriptions (+5.2% year-on-year). Meanwhile, DTH accounted for 34% (2.3 million subscribers, +3.1%) and IPTV 1% (70,000, +9.8%).

Most pay-TV subscribers (61%) were located in urban areas, with 81% of these opting for cable, 17% DTH and 2% IPTV.
In rural areas, on the other hand, 60% opted for DTH, 40% cable and an almost negligible 0.1% IPTV.

Digital take-up continued to grow, accounting for 4.2 million of the 6.8 million pay-TV subscribers, up 7% on a year earlier. DTH was the most popular form of digital reception (55%), followed by cable (43%) and IPTV (2%).

Of the 4.4 million cable homes, 1.8 million (+13% year-on-year) opted for digital TV services.

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Filed Under: Central & East Europe, Newsline Tagged With: ANCOM, Romania Edited: 18 December 2015 11:11

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About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

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