The move provides further indication that Channel 4 sees All 4 just as much as a channel in need of editorial direction, than a plain vanilla catch up service.
The broadcaster said Palmer would “define and deliver the editorial proposition for the platform and curate the viewer experience.”
All 4 already carries a portfolio of original programming, catch-up, box set and live linear content and has over 13 million registered viewers including half of all 16-34 year olds in the UK. It was created as the successor to 4oD.
Palmer, who was previously Head of Viewer Relationship Management within Channel 4’s Audience Technologies & Insight division, will oversee All 4’s multi-million-pound original content budget which covers original commissions, acquisitions and TV programme extras and extensions. He will oversee the online video commissioning editors, the programme support and the online channel management team.
He reports to Richard Davidson-Houston, who said: “Charlie brings extensive, high-profile creative experience, an instinct for brand building and a passionately held vision for where we need to take All 4 editorially. This is an exciting moment.”
This appointment completes the senior All 4 Product and Editorial team headed up by Davidson-Houston and overseen by Jay Hunt, Chief Creative Officer. Charlie joins Sarah Milton, All 4 Head of Product, who is responsible for driving the All 4 product offer and ensuring its usability, design, functionality and commercial capability.