A new makeover TV channel named Your House may shortly make its debut in Russia.
According to Kommersant, it is being developed by Sergey Kozhevnikov, the co-owner of the Russian Media Group (RMG), and Emin Agalarov, the VP of Crocus Group, and will promote the latter’s chain of hypermarkets.
The partners have applied for licences for both Your House and a music channel named Hit TV.
However, given the large number of music channels already operating in Russia, the latter is expected to end up producing content for Your House.
Licenses for Your House, which will be a cable and satellite-delivered service, and Hit TV are likely to be granted in January.
