Spain’s Sequoia Group is negotiating with the publishing group Unidad Editorial for the purchase of the latter’s two DTT licences.
El Economista reports that the group has submitted a bid of €50 million and any deal would require the approval of the Ministry of Industry. Should it succeed, Sequoia, which was awarded a DTT licence last October, would be able to compete more effectively on a national level with Mediaset and Atresmedia.
The Spanish government initially awarded two DTT channels to Veo Televisión, a company owned by Unidad Editorial, in 2000.
Having ceased transmissions on the two channels in 2012, the company now rents them out to Discovery Networks and 13 TV. However, the agreement with 13 TV is coming to an end.
Sources say Sequoia would respect the agreement with Discovery and could also offer the second licence to the broadcaster for a channel aimed at female viewers.
Meanwhile, Sequoia would use its existing DTT licence to launch a family-oriented channel named D10.
