The war for new pay-TV subscribers between TIM, Sky Italia and Mediaset is intensifying with Mediaset now offering its premium bouquet for EUR1 a month.
At the same time, TIM is offering a complete Sky premium subscription for free to its new fibre customers.
Mediaset Premium currently has 1.9 million subscribers and its goal is to reach the two million mark by year’s end. New subscribers can now buy Mediaset Premium for EUR1 a month for a period of 12 months, instead of the regular EUR26.
In addition, there is a one-time EUR69 charge for the activation of the smart HD cam, which is on loan. People sign up for a minimum of twelve months, and are able to cancel their subscription anytime after the first year.
Meanwhile, TIM is offering all its fibre homes a Sky subscription for ‘free’, new subscribers only have to pay a one-time fee of EUR39 for their mySKY decoder and EUR30 for the Sky Link to connect the modem to the Sky decoder.
The free offer is just for the basic Sky package, but additional tiers of sports, football and movies are available for the cut-rate price of EUR5 a month each.