The pay-TV programmer and owner of Eurosport, joins existing associate members Disney, HBO Europe and Viacom International Media Networks Northern Europe.
Cable Europe Executive Chairman Matthias Kurth said: “We’re delighted to welcome Discovery Communications as our latest member. The pace of change has never been greater in this industry. Convergence isn’t just a trend, it’s a reality in our business models and in the way our customers consume media.
The Associate Membership offer, open to international programmers, provides a platform for co-operation on strategic issues of mutual interest and allows the exchange of best practice. Discovery will add a hugely important voice to our dialogue”.
Discovery Communications EVP – Global Communications Michelle Russo commented: “It is an exciting time to work in the media content business. I look forward to representing Discovery Communications and using our powerful brands, unmatched footprint across Europe and passionate local fans across all screens, to collaborate with other Cable Europe Members and keep our industry at the forefront of innovation.”
The associate membership was launched earlier this year, ahead of the integration between Cable Europe and CTAM Europe due for 2016.