News of the move came through CBS chief executive Les Moonves, speaking at the Business Insider Ignition conference in New York on Tuesday.
“They’ve had conversations on it, and I think they pressed the hold button,” Moonves is quoted as saying.
Moonves went on to tell delegates that Apple and CBS were close to agreeing a price point of between $30 and $40 per month for a bouquet of channels that would be built by the customer themselves. The $35 pricepoint was mentioned by Moonves at several points during the conversation. He added that a consumer-built bundle was something that he anticipated would happen at some point in the future.