Four in ten pay-TV homes in Hungary now opt for digital cable or IPTV services.
Data produced by the regulator NMHH for October, obtained from the leading service providers, shows that as of the end of the month there were a total of 2,179,149 cable and IPTV subscriptions, of which 1,268,100 were digital.
There were also 897,484 DTH and 107,642 pay-DTT subscriptions, with the total number of digital TV subscriptions amounting to 2,273,226.
The leading providers of services, irrespective of technology, were UPC, Telekom and Digi, with market shares of 26.9%, 25.3% and 24.3% respectively.
Invitel, the next largest player, claimed a 4.4% share.
